Looking at stats and referrals for your own site is mostly an exercise in self-aggrandizement – fun for you, but no one else really cares (e.g., I’m thrilled to see that I am now the #2 google authority for “russian hookers in delhi”, but I don’t actually have anything useful to offer on the subject).  But I’m really struck at how many hits I’m getting for various search that seem to be getting at the same question – why wasn’t Dexter King at the King Memorial groundbreaking?