So, for any of you tempted to sign onto the “grassroots” LetLeviRide.com petition, I’ll point out that the domain is owned by Trek Bicycles, Inc. You “sign” the petition with only your e-mail address. Of course, nothing on the site indicates that Trek owns it or states what will be done with your email address. But I would be shocked – shocked, I tell you – if it resulted in the biggest email marketing list that Trek has ever compiled.
Nice stealth marketing move, Trek.
(For my non-pro-cycling-interested readers. I first tried to write up a bit of background on this, so it would make some sense. Given that the controversy itself makes no sense, however, I’ll just leave it at offering up this link, which should take you down the rabbit hole that pro cycling has become.)